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An independent research studio.

We exist to produce consumer research that stands on its own, and to help brands earn coverage the honest way.

We field original surveys, publish the findings in full, and use them to earn organic press coverage. Our own research builds our authority. Commissioned research funds it. Both are held to the same standard.

The data has to survive a sceptical read. If it would not stand up in front of an editor, we do not publish it.

We operate independently, under our own name and entity. Our studies are our own, and where a study is commissioned, we say so plainly.

Independence & ethics

Real human panels only. Full method published. Commissioned work labelled. A named research lead behind every study.

Research lead — to be named