Original research the newsroom can cite.
We field real consumer studies, publish the data in full, and pitch the findings to journalists. Credible enough that they run it.
The Loyalty Economy
Earned coverage, built on real data.
Major outlets will not run guaranteed placements. They will cite original research. That is the whole idea.
From a question to a headline in three steps.
Design the study
We turn your angle into a neutral, non-leading questionnaire built to produce a defensible, newsworthy finding.
Field on a real panel
We run it on a named commercial panel, weight the data, and calculate the margin of error. Human respondents only.
Publish and pitch
We publish the study in full, then pitch the finding to the journalists who cover your world.
Research a journalist will actually trust.
Every study carries its full workings, so a reporter can stand behind the number when an editor pushes back.
- ✓ Named panel and fielding dates
- ✓ Sample size, description, and margin of error
- ✓ Full question wording, no leading questions
- ✓ Commissioned work labelled as commissioned
Method boxevery study
An index you own, quarter after quarter.
A recurring flagship index becomes a citable franchise journalists come back to, ranks in search forever, and no competitor can copy.
- ✓ A branded number the media tracks over time
- ✓ Evergreen coverage and search authority
- ✓ A reason to reach the press every quarter
Founder Confidence IndexQ2 2026
A library, not a press release.
Every study lives on the site as a citable, dated page with a downloadable data table. It reads like a research archive, because it is one.
- ✓ Filterable by topic, sector, and date
- ✓ Downloadable data on every study
- ✓ Built for search and for citation
Studies librarylatest
The data has to survive a sceptical read.
Ready to commission a study?
Tell us the story you want to prove. We field the research and take it to the journalists who cover it.