PriceCal
PriceCal, a software solution developed by Expressprint, is transforming the printing industry by enabling small print shops to compete with larger players. Since its inception in 2021 during the pandemic, PriceCal has empowered businesses to automate pricing, integrate with wholesale printers, and manage online orders, driving digital transformation in a traditionally slow-moving industry.
Developed by Expressprint, the platform emerged during the challenges of COVID-19, when many businesses were forced to shift away from face-to-face sales. PriceCal provided a digital-first solution for print shops, allowing them to maintain operations while navigating an increasingly online business landscape. This adaptability continues to be one of its key strengths.
According to founder Welson Ang, the development of PriceCal was driven by firsthand experience with the unique struggles of print businesses. Ang states, “PriceCal was designed to fill a real gap in the market—helping print businesses transition into the digital era smoothly.”
Enabling Small Businesses to Compete on a Larger Scale
PriceCal’s unique selling point lies in its ability to empower smaller print shops to compete with larger players in the industry. The software’s features allow businesses to offer competitive pricing and expand their product offerings by partnering with wholesale printers. This capability gives small print shops the tools they need to operate at a higher level without the burden of costly infrastructure.
One standout feature is the profit margin module, which enables print shops to set competitive yet profitable pricing structures. This module helps small businesses remain viable in a highly competitive market. Rather than simply automating processes, PriceCal provides strategic tools that contribute to long-term business sustainability.
By simplifying operations, PriceCal allows small print businesses to focus on growth rather than operational complexities, positioning them to thrive in an industry that often favors larger players.
Leadership and Vision Driving Innovation
Ang’s leadership has ensured that PriceCal remains a solution-oriented platform. The software addresses key pain points like pricing complexity and order management, which allows print businesses to allocate more time to customer service and business development. As Ang explains, “Our mission was never just about building software; it was about ensuring every print shop, no matter the size, can modernize and grow.”
This emphasis on practical solutions over flashy innovations has earned PriceCal a reputation as a thought leader in the print industry.
Future Prospects and Continued Industry Impact
With the release of PriceCal Version 3, the company shows no signs of slowing down. The new version offers even more robust capabilities, including improved API integrations and enhanced features for pricing management. These updates are designed to streamline operations for print shops further, keeping them competitive in a market increasingly driven by digital solutions.
PriceCal’s impact on the broader printing industry has been significant, particularly in helping small businesses adopt modern tools without requiring large-scale investments. The software’s continued evolution reflects the growing demand for accessible, digital-first solutions in industries traditionally resistant to change.
PriceCal is well-positioned to continue leading the charge toward modernizing the print industry, offering tools that benefit both small and large players alike.
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